Partners who turned possibilities into proof
Deciphering Why's !
To design better systems, we must first decode the stories behind human decisions.
Loop of Divergence, and Convergence
About Me
I’m a strategic designer and storyteller who blends behavioural insight, creativity, and systems thinking to craft meaningful
human-centered solutions. My work lies at the intersection of design, research, and strategy, decoding how people think, feel, and make decisions to design experiences that truly connect.
With experience spanning multiple sectors and a deep interest in understanding human behavior, I approach every challenge as an opportunity to reframe perspectives. A theatre enthusiast at heart, I bring empathy, emotion, and narrative into my work—because designing for people begins with understanding their stories.
By applying various design research tools, we gather evidence from real users, contexts, and environments.
These insights are translated into coherent workflows, touchpoints, and strategic directions that align the entire service ecosystem.
Through layered prototyping and real-world testing, solutions are validated, refined, and shaped into meaningful human experiences.
Human Behaviour and Strategy
Assessing how Emrut Energy operates in pumping solutions.
Behaviour Analysis . Simulations . Workflow Analysis . Structural alignment
Projects that explore systems, behaviours, pain points, operations across industries solved through structured research and for meaningful design.
Design That Wanders, Learns, and Solves !
Design Research- Health Seeking Behaviour
Mapping why young adults hesitate to seek help
User Persona . Thematic Analysis . Research Tool Design . Data Triangulation
Organisational Design Audit - Amrut Energy
Assessing how Amrut Energy operates in pumping solutions.
Organisational Structure . Interview-Context Analysis . Workflow Structure . Structural alignment
Service Design - Proximate
Building Stronger Communities, One Task at a Time
Mapping Needs . Delight Points . Journey Mapping . Task Analysis .
Instead of Reading, Watch Our Service
This was Proximate
TnC: Please Note the above video only captures one case scenario of the whole service
WISDOM FROM THE CLASS
At Neura, we believe in the power of connection and collaboration.
एक काम के न होने का एहसास दूसरे काम के करने पर भुला दिया जाता है चाहे दूसरा काम करने जैसा न भी हो
Book
On
The
Read
“Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide feedback to the person's skills, it usually begins to be intrinsically rewarding.”
Mihaly Csikszentmihalyi
From the Book "The FLOW"